Driving Product Innovation

Scaling Product Development Capability for a Global Beverage Industry Leader



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Driving Product Innovation and Data-Driven Insights for a Global Beverage Industry Leader

How Teksands Enabled a $18 Billion Beverage Giant to Enhance Product Strategy, Data Leadership, and Market Insights Through Strategic Recruitment

Client Overview

For an $18 billion global beverage giant, Teksands played a pivotal role in securing critical leadership positions to drive product strategy, innovation, and data-driven decision-making. The client’s India-based Global Capability Center (GCC) was at the heart of this transformation, where Teksands helped establish a leadership and analytics team that significantly enhanced market insights and operational efficiency.

Educational Insights: Leadership and Analytics in the Beverage Industry

1. Establishing Product Leadership for Strategic Innovation

Teksands successfully placed key leadership roles, including:

  • Two Heads of Product: These leaders were instrumental in driving the client’s product strategy and innovation, focusing on optimizing product portfolios and introducing new market offerings.

The Role of Product Leadership in the Beverage Industry

In the highly competitive beverage sector, product innovation is key to maintaining market leadership. The Head of Product role is essential for steering product strategy, identifying consumer trends, and spearheading new product development to meet evolving market demands.

Teksands Value Addition: By securing two experienced Heads of Product, Teksands enabled the client to take a proactive approach to product innovation.

In fast-moving industries like beverages, leadership roles focused on product strategy and innovation are vital for continued growth.

2. Spearheading Data-Driven Decision Making with a Head of Data Science

Teksands also recruited a Head of Data Science to lead data-driven decision-making at the client’s India-based GCC.

The Growing Importance of Data Science in Consumer Goods

In the beverage industry, data science has become a critical tool for enhancing decision-making.

Teksands Value Addition: Teksands’ placement of the Head of Data Science enabled the client to accelerate their data-driven transformation.

Data-driven decision-making is increasingly important for companies in the consumer goods sector.

3. Building a High-Performing Analytics Team for India GCC

Teksands further supported the client by establishing a robust Analytics team in their India GCC.

The Role of Analytics Teams in Global Consumer Goods

Analytics teams are the backbone of any organization’s data initiatives.

Teksands Value Addition: Teksands’ recruitment of senior analytics professionals equipped the client’s GCC with the talent needed to deliver advanced market insights.

For global companies, building a strong analytics team is key to unlocking the full potential of data.

Teksands Value Addition Summary

  • Product Leadership: By placing two experienced Heads of Product, Teksands enabled the client to innovate and optimize product portfolios.
  • Data Science Leadership: The recruitment of a Head of Data Science provided the client with the strategic direction necessary to leverage data across the organization.
  • Building a Robust Analytics Team: Teksands built a high-performing analytics team at the client’s India GCC.

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